Our story
Built on trust.
Peak Leads is a small South African team that builds websites, SEO and exclusive lead systems for home service businesses. Five people: a founder, a lead developer, an SEO specialist who also builds, a social media manager and an operations manager. You work with the people who do the work, not an account manager who forwards your email.
Peak Leads started with one mission: help trades businesses win online without paying agency prices for agency overhead. What began as one founder taking on roofing and plumbing clients has grown into a full team that competes with far bigger firms, on the only measure that counts, which is the number of real enquiries your phone rings with.
We build websites, and the work behind them that brings in jobs: the search visibility that gets you found, the pages that answer what a buyer actually types, and the follow-up that turns a form fill into a booked job.
Teamwork makes the dream work.
Bradley Hartmann, Founder
Core values
How we work with you
Four things we won’t trade away, however tight the deadline gets.
-
We build it with you
You know your market better than we ever will. We build around what you tell us instead of talking over it, and the work comes back to you for sign-off before it ships.
-
You hear it first
You get an update every day and an honest report at every milestone. If a build slips or a campaign underperforms, we tell you before you find it yourself.
-
Booked jobs first
Every decision gets measured against your bottom line: more enquiries, better conversion, work that pays for itself. We aim at booked jobs, not at how pretty the work looks.
-
Big-agency quality
We build to the standard of the largest agencies: same code quality, same accessibility. Then we answer the phone like the small team we are, with no layers in between.
The team
Meet the experts
All of us are here to grow your business. Hover a face to hold the web still and read their story.
Peak Leads
Agency
-
Bradley Hartmann
-
Keegan Haumann
-
Ronnie James Botes
-
Anri Hartmann
-
Jesse Agulhas
Five people, one process
A founder, a lead developer, an SEO specialist who also builds, a social media manager and an operations manager. Hover any face to see who they are and what they own on your project.
Bradley Hartmann
Founder & CEO
Sets the strategy, prices the work and reviews every site before it goes live. He is the person on your first call and the one who signs off the last build.
Owns
Keegan Haumann
Lead Full-Stack Developer
Heads all development. He came up through a development house dedicated to Microsoft work, so he builds to the standard that survives an enterprise review, then makes it load fast on a phone in a contractor’s van.
Owns
Ronnie James Botes
SEO Specialist & Web Developer
Owns search. Technical SEO, site architecture, schema and the content that earns rankings, plus the front-end work to ship it, so nothing gets lost in a hand-off.
Owns
Anri Hartmann
Social Media Manager
Creates the content and runs the social presence that keeps your business visible between jobs, across every platform your customers actually use.
Owns
Jesse Agulhas
Operations Manager
Keeps projects moving. Scheduling, hand-offs between design, build and SEO, and the daily update that lands before the day ends. Nothing sits in a queue unnoticed.
Owns
Do you work with South African businesses or American ones?
South Africa first. The team is here, most of the work is here, and it is for the trades we know best: roofers, plumbers, electricians, solar and aircon installers, borehole and water specialists and builders. We know what a Cape Town winter does to an enquiry rate and what load shedding does to a booking form, because we work through both.
We also build for home service contractors in the United States, where the same system works and the time zones fall in your favour: while your market sleeps we are already working, so the daily update is in your inbox before your first job of the morning. Whichever side you are on, you deal with the same five people. Nothing is handed to a subcontractor you have never met.
What does the guarantee actually say?
No upfront payment on websites, SEO or ad campaigns: if you are not happy, you do not pay. Managed lead generation retainers are the one exception, because the data and the ad spend start on day one, so those are prepaid monthly.
We would rather tell you that here than bury it in the small print. The same goes for the answer we give when a piece of work is not worth doing: you will hear “you do not need this” from us before you hear it from your accountant. Our pricing is published, so you can check the numbers before you ever get on a call.
How fast does a site go live?
Two to three weeks from the first call, in most cases. That is not a stretch target. It is what a fixed process with five specialists and no committee produces. Design, build and SEO run in parallel rather than in a relay, and Jesse keeps the hand-offs from stalling.
The numbers so far
A 4.9 out of 5 average rating across 70+ client reviews. More than R220M in client revenue generated. Sites live in 2 to 3 weeks from the first call. The work is quiet. The results are not.