Services
Google Ads and Meta ads management in South Africa, tracked to the booked call.
Paid search is the fastest lever you have. Someone types "burst geyser repair" at nine on a Sunday night and your ad is there when they do. We build and run Google Ads and Meta campaigns for South African service businesses, track every rand from the click through to the booked call, and tune them every week. Over R114 million in client revenue has come through the sites and campaigns we run.
What you get
- Google Ads search campaigns built around the jobs you actually want, not every keyword with volume
- Meta ads that fill slow weeks and quiet seasons
- Landing pages built to turn a paid click into a call or a quote request
- Tracking from the first click through to the booked call, phone calls included
- Weekly tuning: search terms, negative keywords, bids, budget and ad copy
- Plain-English reporting on what a lead costs and what a job costs to win
- No lock-in contracts
Who it is for
Roofers, plumbers, electricians, solar installers, aircon technicians, borehole and water specialists and builders who need work this month rather than next quarter. A paid click only pays for itself if the page it lands on is built to close, so if your site is dated we will tell you to fix that first. And if your diary is already full, say so on the call and we will tell you to hold off.
Most accounts end up running both in different roles, and we compare them honestly in Google Ads vs Facebook ads for contractors.
Some of the monthly packages carry ad management already. The pricing page shows which.
If you are not sure paid ads are the right first spend, take the free audit and we will tell you straight.
A paid click only pays for itself if the page it lands on is built to convert, which is why the ads and the web design usually get scoped together.
Ads stop the day you stop paying. SEO is the slower lever that keeps the calls coming afterwards, and most accounts run both.
Common questions
Do you run Local Services Ads?
No. Google runs Local Services Ads and the Google Guaranteed badge in a short list of countries, and South Africa is not one of them, so anyone offering them here is selling something they cannot deliver. The same job gets done locally with search ads, a properly maintained Google Business Profile and a steady flow of reviews, which is what we set up instead.
What should my ad budget be?
It depends on your trade, your service area and what a single job is worth to you. We work that out on the call rather than guessing on a web page. Some of the monthly packages carry ad management already, and anything outside them gets scoped on the call.
Google Ads or Meta ads?
Usually both, in different roles. Google Ads catches people who are already searching for what you do. Meta reaches people before they start looking, which is what fills a quiet week. Most accounts run both, weighted to whichever is cheaper per booked job that month.
How often do you touch the account?
Weekly. Search terms get reviewed and the wasteful ones cut, bids and budgets get moved toward whatever is booking jobs, and you get told what changed. An account nobody opens for a month is where the budget quietly leaks.