Services
Google Ads and Meta ads management in South Africa, tracked to the booked call.
Peak Leads builds and runs Google Ads and Meta ads (Facebook and Instagram) campaigns for South African service businesses, tracks every rand from the click through to the booked call, and tunes them weekly. Paid search (PPC, or pay per click) is the fastest lever a trade has: someone types "burst geyser repair" at nine on a Sunday night, and your ad is there.
What we handle when we run your ads
- Google Ads search campaigns built around the jobs you actually want, not every keyword with volume
- Meta ads that fill slow weeks and quiet seasons
- Landing pages built to turn a paid click into a call or a quote request
- Tracking from the first click through to the booked call, phone calls included
- Weekly tuning: search terms, negative keywords, bids, budget and ad copy
- Plain-English reporting on what a lead costs and what a job costs to win
- No lock-in contracts
Who paid ads are worth it for
Roofers, plumbers, electricians, solar installers, aircon technicians, borehole and water specialists and builders who need work this month rather than next quarter. A paid click only pays for itself if the page it lands on is built to close, so if your site is dated we will tell you to fix that first. And if your diary is already full, say so on the call and we will tell you to hold off.
Google Ads or Meta ads: what is the difference?
Google Ads catches people who are already searching for the job. Meta ads reach people before they have started looking. Most accounts run both in different roles, weighted towards whichever is booking jobs more cheaply that month.
| What is being compared | Google Ads | Meta ads |
|---|---|---|
| What the person is doing | Typing the problem into a search box right now | Scrolling a feed, not looking for you yet |
| What it is best at | Catching demand that already exists | Filling slow weeks and quiet seasons |
| How soon an enquiry usually comes | Sooner, because the person is already looking for the job | Later, because the person has to be brought round to the idea |
| What the ad has to do | Match what was typed, closely enough to earn the click | Stop the scroll with a picture or a video worth looking at |
| Where the budget leaks | Broad keywords catching searches you cannot serve | Showing to people outside the area you actually work |
| What it needs from the website | A landing page that turns the click into a call or a quote | The same, plus a business that looks real when someone checks |
Paid ads, SEO and the website together
Most accounts end up running both in different roles, and we compare them honestly in Google Ads vs Facebook ads for contractors.
Some of the monthly packages carry ad management already. The pricing page shows which.
If you are not sure paid ads are the right first spend, book a call and we will tell you straight.
A paid click only pays for itself if the page it lands on is built to convert, which is why the ads and the web design usually get scoped together.
Ads stop the day you stop paying. SEO is the slower lever that keeps the calls coming afterwards, and most accounts run both.
Before you spend on ads
On nearly every call about ads, we get asked the same four things: whether Local Services Ads are an option in South Africa, what the monthly budget should be, whether to run Google or Meta, and how often somebody actually opens the account.
Do you run Local Services Ads?
No. Google runs Local Services Ads and the Google Guaranteed badge in a short list of countries, and South Africa is not one of them, so anyone offering them here is selling something they cannot deliver. The same job gets done locally with search ads, a properly maintained Google Business Profile and a steady flow of reviews, which is what we set up instead.
What should my ad budget be?
It depends on your trade, your service area and what a single job is worth to you. We work that out on the call rather than guessing on a web page. Some of the monthly packages carry ad management already, and anything outside them gets scoped on the call.
Google Ads or Meta ads?
Usually both, in different roles. Google Ads catches people who are already searching for what you do. Meta reaches people before they start looking, which is what fills a quiet week. Most accounts run both, weighted to whichever is cheaper per booked job that month.
How often do you touch the account?
Weekly. Search terms get reviewed and the wasteful ones cut, bids and budgets get moved toward whatever is booking jobs, and you get told what changed. An account nobody opens for a month is where the budget quietly leaks.
Last updated: