PeakLeadsInsights for the trades.
Real numbers on leads, ads and websites for home service businesses. What things cost, what works, and what to skip. Useful whether you hire us or not.
How to get more Google reviews for your trade business
Get more Google reviews: send every customer the review link from your Business Profile on WhatsApp or the invoice. Reply, and stay inside Google's rules.
Google Ads getting clicks but no calls? Check these first
Your Google Ads get clicks but the phone stays quiet. Check the tracking, who answers, the searches you pay for, where the ads show and the landing page.
How much does SEO cost in South Africa?
What does SEO cost in South Africa? What moves a monthly SEO fee for a trade business, what it should never buy, and what to ask before comparing quotes.
How to advertise your business online in South Africa
How to advertise your business online in South Africa: Business Profile, Google Ads, Meta ads, SEO or directories. What each suits and where to start.
How to get more customers for your trade business
Start with the customers you already lose: missed calls, unchased quotes, no reviews. Then see where Google Maps, your website, SEO and ads fit.
Freelancer vs agency: which should your trade business hire?
Freelancer vs agency for your website, SEO and ads: who each suits, the honest pros and cons of both, and what to ask before you hire either.
How much does a website cost for a trade business in South Africa?
What moves the price of a trade website in South Africa, the running costs that sit outside the build, and the questions to ask before you compare quotes.
How to choose a lead generation agency in South Africa
Whose brand the customer sees, who owns the ad accounts, who else gets the lead and what you are tied into. The questions to ask before you sign.
Should you block AI crawlers from your website?
Most trade businesses should not block AI crawlers. Which bots train AI models, which find pages for AI answers, and how to check what your website blocks.
What should an SEO report include each month?
Calls and enquiries first, then the work done and what Google's tools show. How to read the numbers, and the red flags that mean a report is padded.
SEO or Google Ads first? How South African trades should choose
Google Ads fills this month's diary. SEO builds the work that comes in without a click charge. Four things decide which a trade should pay for first.
Why is my old website still showing on Google?
Google keeps showing old pages until it learns where they went. How to redirect them properly, what to do if your domain changed too, and the mistakes to avoid.
Will my new website show up on Google?
Why a new website can be missing from Google, how to check where yours stands, and why turning up for your name is not the same as ranking.
How many pages does a small business website need?
There is no magic number. A page for each service and each area you genuinely work, plus the basics. How that changes from plumbers to roofers to borehole drillers.
Who owns your website? The domain, hosting and logins to get in writing
Your domain, hosting, site files, words and Google accounts can each sit in someone else's name. How to check each one yourself, and what to get in writing first.
Do you still need a website if you have a Google Business Profile?
Your Business Profile gets you into Google Maps. A website gives every service and suburb its own page. What each one does, and when the profile alone will do.
What do roofing leads cost in South Africa?
What you pay turns on exclusivity, freshness and how fast you call. How to compare sources, and the one number that matters more than cost per lead.
Buying leads in South Africa: exclusive vs shared
A shared enquiry is resold to your competitors. An exclusive lead goes to you alone. The honest arithmetic on which costs less per booked job.
Google Ads vs Facebook ads for South African trades
Google Ads vs Facebook ads in South Africa: Google reaches people searching for your trade now, Facebook fills the quiet weeks. Which to run first.
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