Lead generation pricing.

What do lead generation and appointment setting cost?

Lead generation with Peak Leads costs between R7,950 and R39,950 per month in South Africa, or between $499 and $4,999 per month in the United States (October 2026), depending on which channel you run. Each package carries a once-off setup fee in month one. There is no lock-in contract on any of them.

Which package should you choose?

Choose the Lead Gen Launchpad if you need the foundations built first, appointment setting if your problem is an empty diary, email outreach if you need reach, and LinkedIn ads if your buyer is another business. The two larger packages also carry the paid ads and web design work, so the traffic and the page it lands on are built together rather than bought from two suppliers. Both currencies are listed below so you can compare without switching.

Buying the three single channels separately comes to R69,850 a month in South Africa or $7,799 in the US. The Full Climb is R39,950 or $4,999, so the bundle saves R29,900 or $2,800 every month (August 2026).

What does the setup fee cover?

The setup fee pays for the build month, before a single message goes out. That covers sourcing and cleaning the prospect list, writing the sequences or the ads, wiring up tracking so every reply is attributed, and connecting the campaign to your calendar or CRM. It is charged once, in month one, on top of that month's fee.

Month one is build. Campaigns go live at the end of it, which means the first replies and booked meetings land in month two. We would rather tell you that now than have you counting leads in week one and wondering what you paid for.

When is this not worth it for you?

Outbound lead generation is the wrong spend for some businesses, and it is cheaper for both of us to say so on this page than on the call. Skip it for now if any of the following is true.

• Nobody on your side can follow up within a day. Booked meetings go cold faster than most owners expect, and a full diary you cannot work is money burnt.
• Your average job is small. If a customer is worth a few thousand rand once, the monthly fee will outrun the margin.
• You sell to the general public rather than to businesses. Search and paid ads will reach them far more cheaply, which is what our paid ads and SEO work is for.
• You have not got the capacity to deliver more work. More leads make that worse, not better.

If one of those is you, book the call anyway and say so. We will tell you which of the other services is the better spend, or that you do not need us yet.

Comparing us with other agencies first? How to choose a lead generation agency in South Africa lists the questions to ask any of them before you sign.

Before you sign up

Beyond the prices, nearly every call covers the same seven things: whether there's a contract, whether you can bring your own prospect list, what happens about VAT, how soon the first leads arrive, what happens if it doesn't work, whether websites and SEO are included, and whether we'll build a package to order.

Is there a contract?

No lock-in contract. Every package runs month to month and you can cancel any month. The month you have already paid for runs to the end of its term.

Can I use my own prospect list?

Yes. We can supply the list or work from yours. If you bring your own, we clean and verify it first, and the setup fee stays the same because the sequence and tracking work is unchanged.

Do the prices include VAT?

South African prices exclude VAT. US prices carry no VAT. Your invoice will show the VAT line separately where it applies.

How soon do leads start arriving?

Month one is the build: list, sequences, tracking and approvals. Campaigns go live at the end of it, so the first replies and bookings land in month two. Anyone promising leads in week one is either running an old list or guessing.

What happens if it does not work?

You cancel. There is no notice period and no exit fee. We would rather you leave after two months than stay on a retainer that is not paying for itself.

Do you do websites and SEO as well?

Yes. An SEO foundation and initial optimisation is included in the Lead Gen Launchpad and The Full Climb, and is an optional extra on the other packages. A basic website and ad setup are in the Lead Gen Launchpad, and paid ads and web design are built into the LinkedIn Ads and Full Climb packages. If you want any of it on its own, or ongoing SEO beyond the foundation, that is scoped separately on the what we do page, and a call will tell you which one your business actually needs first.

Can I get a package that is not on this page?

Yes, and most clients end up there. If you want a different mix of channels, a bigger website build, a lower volume to start with, or something that scales as you take on staff, we scope it on the call and price it around what you actually need. Book a call and say what you are after.

Last updated: 17 September 2026